I WAS BORN IN THE OUTSKIRTS OF BARCELONA AND I GREW UP RELATING TO THE URBAN WORLD SINCE I WAS A CHILD. STREET PHOTOGRAPHY PLAYS AN IMPORTANT ROLE IN MY WORK AND IS A KEY ELEMENT IN MY IMAGES. I TELL STORIES THAT START FROM SOCIAL ISSUES, BUT THROUGH FASHION AND ADVERTISING. I USE THESE FORMATS TO GET THE MESSAGE ACROSS TO A MASS AUDIENCE, AS OLIVIERO TOSCANI AND FRANCA SOZZANI HAVE DONE.
MUSIC, AND IN GENERAL ANY DISCIPLINE WHERE A CONCEPTUAL AND AESTHETIC UNIVERSE CAN BE GENERATED, WILL ALWAYS BE WELCOME IN MY DISCOURSE. THE MOST IMPORTANT THING FOR ME IS TO PROVIDE AESTHETICS WITH REFLECTION THROUGH CREATIVE DIRECTION.